Horn Digital SEO Marketing

Maps • Local Visibility • Phone Calls

Google Business Profile Setup & Optimization

Own the Map Pack for the towns and services that matter. We set up, audit, and optimize your Google Business Profile so “near me” searches turn into calls, quote requests, and booked jobs.

  • Owner-led
  • Lincoln, NE
  • 1-business-day response

Why Google Business Profile matters

Be chosen in the Map Pack

Most service searches end in Maps. Clear info, great photos, and reviews win the click—and the call.

Coverage for services & towns

Categories, services, and descriptions aligned to how local buyers actually search.

Track what matters

Calls, website taps, directions, forms—easy monthly reporting in plain English.

What’s included

  • Setup or full audit

    Ownership verification, access cleanup, duplicate suppression, NAP consistency, service areas.

  • Category & service mapping

    Primary/secondary categories matched to intent. Services with keyword-aware descriptions.

  • Profile completeness

    Hours, phone, messaging, booking, products/services, Q&A, business attributes.

  • Photos & media

    On-brand cover/logo, georelevant project photos, EXIF best-practice (where applicable).

  • Posts that convert

    Offers, updates, and before/after posts with calls-to-action that drive calls and requests.

  • Reviews & responses

    Lightweight system to earn steady reviews + owner responses that build trust.

  • Spam/competitor checks

    Category spam, name stuffing, and duplicates—flagged and challenged when appropriate.

  • Tracking & reports

    GA4 + Search Console alignment; monthly summary of calls, taps, and booked work.

How it works

  1. Discovery & access

    Day 1

    15–20 minute call. We confirm services, towns, and gather logins or initiate ownership transfer.

  2. Audit & fix

    Days 2–3

    Clean NAP, categories, services, duplicates. Add core info, messaging, and booking if desired.

  3. Content & reviews

    Days 3–5

    Upload cover/logo/project photos. Draft first 2–3 posts. Activate an ethical review flow.

  4. Measure & improve

    Ongoing

    Monthly check-ins: calls, taps, directions, and rankings. Adjust posts/services as we learn.

Most setups complete in 5–7 days depending on access and approvals.

  • + Map visibilityfor target towns
  • More callsfrom “near me” searches
  • Cleaner profilethat converts quickly

Quick questions

Do I need a website for GBP to work?

No—but pairing GBP with a fast, clear website boosts conversions and organic reach. We can start with GBP and add pages later.

Service area or storefront—does it matter?

We optimize either model. For service-area businesses, we emphasize coverage and relevance instead of a single address.

How fast can I expect results?

Profile fixes can impact visibility within weeks; comp-set and reviews determine how high you place. We report progress monthly.

Ready to win the Map Pack?

Start with a free audit. We’ll outline the fastest path to more calls in your service area.