Horn Digital SEO Marketing

Track calls • See what’s working • Improve faster

Analytics & Google Search Console Setup

Turn website and Maps activity into clear, accountable numbers. We configure GA4 and Google Search Console, wire up lead tracking, and send simple monthly summaries—so you know which pages and searches created calls, forms, and booked jobs.

  • Owner-led
  • Lincoln, NE
  • 1-business-day response

Why this matters for local service businesses

Real ROI

Tie pages and searches to calls, form fills, and messages—not vanity metrics.

Better targeting

See the exact queries and towns driving results, then expand what works.

Decisions in minutes

Plain-English reports—no dashboards to babysit, no guessing what to do next.

What’s included

  • GA4 property setup

    New or cleaned GA4 property, data streams, time zone, filters, and retention settings.

  • Search Console (GSC)

    Domain or URL-prefix verification, sitemaps, crawl checks, page indexing and enhancements.

  • Lead event tracking

    Phone click, email click, form submit, file click, and Map/directions taps tracked as conversions.

  • Form + spam-safe setup

    Form confirmation events, thank-you routing, and lightweight bot protection.

  • Call attribution (optional)

    UTM strategy + number routing option to attribute calls without hurting NAP consistency.

  • UTM & campaign hygiene

    Consistent tags for Google Posts, email, ads, and directories so reports stay clean.

  • Decision snapshot

    Monthly 1-page summary: wins, issues, and the next 3 action items—no fluff.

  • Ownership & access

    You retain admin access to GA4 and GSC. We set proper roles and backup owners.

How it works

  1. Kickoff & access

    Day 1

    Quick call + checklist. We secure access to WordPress, tag manager (if used), GA, and GSC.

  2. Install & verify

    Days 1–2

    Deploy tag via lightweight method, verify GSC, submit sitemaps, patch obvious crawl/index issues.

  3. Wire conversions

    Days 2–4

    Phone/email/form events, Map taps, and thank-you page signals marked as GA4 conversions.

  4. Report & iterate

    Monthly

    One-page summary: which searches/pages produced leads, and the 3 changes we’ll ship next.

Most setups complete in 3–5 days depending on access and approvals.

  • See the truthwhich pages & queries drove calls
  • Fix fasterspot index issues before they cost leads
  • Spend smarterdouble-down on services and towns that pay

Quick questions

Will this slow down my site?

No. We use a single lightweight tag load and avoid heavy plugins or duplicate trackers.

Do I need Google Ads for this to work?

No. Analytics and Search Console measure organic, Maps, referral, and ad traffic if you run ads later.

How do you track phone calls?

We log phone-link taps as conversions. If you want deeper attribution, we can add optional call routing without harming NAP.

Can you integrate forms I already use?

Yes—Elementor, WPForms, Contact Form 7, or native HTML forms. We map submits to GA4 conversions.

Ready to see what’s actually driving leads?

We’ll set up GA4 + GSC, wire conversions, and send a clear plan to grow what works.