Horn Digital SEO Marketing

Horn Digital Marketing
SERVICE BUSINESS GUIDE
WEB STANDARDS

Why Having a Website Matters

GETTING MORE WORK

Back Up Your Referrals

When a customer recommends you, that friend will almost always Google your name first. If they find a professional website, they call you. If they find nothing, they hesitate. A site proves you are a real, established business.

Save Time on the Phone

A website answers the basics so you don't have to. It lists what you do, where you work, and how to get a quote. This filters out the “tire kickers” and saves you from explaining the same things ten times a day.

Show Your Work

People want to see what they are paying for. A gallery of recent projects (before and after photos) builds trust faster than anything you can say over the phone. It shows you take pride in your craftsmanship.

Get Found Locally

Most homeowners search “contractor near me” when they have a problem. If your business doesn't show up on that list, you are handing work to your competitors. A website puts your name in the hat.

The Essentials

WHAT YOU ACTUALLY NEED

Works on Phones

Most customers search from their driveway on a smartphone. Your site needs to be easy to read without pinching or zooming.

Easy to Contact

A “Call Now” button should be at the top of every page so they don't hunt for your number.

Clear Services

List exactly what you do (and don’t). It stops calls for jobs you don’t want.

What to Expect

TIMELINE OF RESULTS
Month 1
Professionalism.
You look legit to referrals.
Month 3
Visibility.
Google shows you locally.
Year 1
Reputation.
You become the go-to expert.

Common Mistakes

THINGS TO AVOID
  • Facebook Is Not a Website Hard to search, unorganized, and you don’t own it.
  • DIY Site Builders Often load slow and look broken on mobile phones.
  • Hard to Reach If they can’t find your number in 5 seconds, they quit.
  • Old Information Wrong hours or old services make you look closed.
QUESTIONS?
402-430-6162

Call or text to get a free mockup of what your new site could look like.

HORN DIGITAL MARKETING · LINCOLN, NE HORNDIGITALMARKETING.COM