SEO (Search)

SEO is how you show up when people search for what you do.

When someone needs a contractor, they usually don’t scroll social media — they type it into Google. SEO helps your business appear in those searches so you get more calls, and more importantly, more quality jobs.

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Plain-English plan Basics included on every website More SEO = more searches + better leads

What it is

SEO is “getting found” without paying for every click.

Think of SEO like a good sign on the best road in town. If your business doesn’t show up, customers don’t know you exist — even if you do better work than everyone else.

Less price-shopping

A clean website + strong search presence makes you look established. People stop treating you like the “cheap option” and start trusting you.

Compounds over time

Ads stop the second you stop paying. SEO keeps working as your site builds proof and Google learns you’re legit.

How SEO works (no tech talk)

Google is trying to show the best option fast. SEO is helping Google understand your business, and helping customers trust you quickly.

Google reads your site It looks at what you do, where you work, and how clear your pages are.

Google compares you to others It checks reviews, content, speed, and who else mentions your business online.

Customers pick who looks safest They skim fast. Clear services + proof + easy contact = more quote requests.

I do the basics on every website build.

Every website I build includes a solid foundation so Google and customers can understand you. That alone helps — but the businesses that keep improving SEO usually end up showing up more often and getting better jobs.

✓Clear headings + pages that explain your services
✓Fast, mobile-friendly layout
✓Clean page titles + descriptions (what shows in Google)
✓Strong call / quote buttons (so visitors don’t get lost)
✓Basic tracking setup (so we can measure results)
✓Simple structure Google can crawl and understand

Doing more SEO helps you show up more — and get better quality jobs.

The “basics” get you in the game. Ongoing SEO is what helps you climb above competitors and show up for more searches (especially the high-paying services).

Target the right searches Focus on the jobs you actually want.

We build pages and proof around your best services (the ones with the best profit), so Google learns you’re a top choice for those jobs — not random low-quality work.

Add proof that builds trust Photos, reviews, and real projects.

When people compare options, they pick the one that looks established. Adding projects, before/after photos, and review strategy can lift your conversion rate a lot.

Keep your site “fresh” So you don’t get passed up.

Competitors add photos, reviews, and updates. If you never update anything, they slowly pass you. Ongoing SEO is small improvements that add up.

Track what’s actually working So we don’t guess.

We track calls, forms, and which pages bring leads. Then we double down on the services and areas bringing the best jobs.

How long does SEO take? +

Usually you’ll see small improvements first, then stronger results over a few months. It depends on your competition and how much is already in place. SEO is more like “building momentum” than flipping a switch.

Is SEO the same as ads? +

No. Ads are paid placement. SEO is earning your spot in the results because your site and business look like a good match. Ads can be great — but SEO keeps working long-term.

Do I need ongoing SEO? +

Not always. If you’re in a small niche with low competition, the basics can go a long way. But if competitors are active online, ongoing SEO helps you show up more and pull better leads.

Want to know what you’d need to do next?

I’ll show you what you’re currently showing up for (or not), and the simplest steps that would help you get more calls and better jobs.

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