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Digital brochures

Brochures that sell your work online and across the table.

I build brochure-style pages in WordPress that double as clean, printable PDFs. One build gives you a polished blog post, a leave-behind for estimate folders, and a piece your crew can hand to customers when the job is done.

Built natively in WordPress Print-ready and easy to update Dialed for contractors & home services
See brochure examples Talk about brochures for my business →

Perfect for floor care guides, pricing explainers, pre-job checklists, and more.

Durham Designs thank-you brochure
Durham brochure
The actual “Thank you for the opportunity” piece — built once in WordPress, exported as a PDF, and handed to clients at the end of the job.
What these actually are

A matched set of brochure pages you can use online and in your hands.

For Durham, we turned their key talking points into a three-piece brochure set: a process explainer, a pricing guide, and a thank-you / next-steps sheet. Each one lives on their site as a WordPress page and exports cleanly as a printable PDF.

On-site education. When someone clicks in from search or an estimate email, they land on a polished, skimmable page instead of a generic PDF link.
Print-ready leave-behinds. The same layout exports as a clean letter-size PDF for estimate folders or end-of-job handouts.
Built once, used everywhere. Update the page in WordPress and your next PDF export is already on brand and up to date.
This Durham set is just one example — the same approach works for floor care guides, warranties, “how it works” explainers, and more.
DURHAM BROCHURE SET
Inside the Durham set

Three pieces in the estimate folder, plus a floor-care guide after the job.

Every estimate goes out with a matched set: how the process works, what affects pricing, and a thank-you / next-steps sheet. After the project is complete, homeowners get a floor-care guide so they know exactly how to look after their new hardwood.

Durham Designs - Our Process brochure
Process brochure
Durham • Installation & refinishing
“Our Process” — how the work actually happens.
This brochure walks homeowners through the major stages of a hardwood project: prep, sanding, finishing, and clean-up. It sets expectations and makes the work feel organized instead of mysterious.
  • Sits on top in the estimate folder as the first thing they see.
  • Used on the website as a deep-dive “how it works” page.
  • Helps crews stay on-message when explaining the process on-site.
Great for: installation projects, refinishing, multi-day jobs — anywhere customers are nervous about what’s going to happen in their house.
Durham Designs - What Affects Pricing brochure
Pricing guide
Durham • Investment guide
“What affects pricing?” — handles objections up front.
Before a homeowner ever sees a number, this piece explains why hardwood pricing varies. It frames price around material quality, prep, sanding standards, and finish systems instead of just square footage.
  • Lives in the estimate folder right beside the proposal.
  • Reinforces Durham’s standards: no commodity wood, no shortcut sanding.
  • Reduces “why is this so expensive?” conversations after the fact.
Great for: premium services where you’re not the cheapest bid and need customers to understand what they’re paying for.
Durham Designs - Thank You for the Opportunity brochure
Thank-you & next steps
Durham • End-of-job handoff
“Thank you for the opportunity” — a clean handoff at the end.
This is the piece homeowners keep on the counter after the crew leaves. It thanks them, outlines what was done, and spells out next steps, care basics, and how to reach Durham if they need anything.
  • Goes back into the same folder once the project is complete.
  • Leaves customers with something tangible and branded after payment.
  • Pairs nicely with a separate floor-care guide or warranty card.
Great for: turning one-time projects into long-term relationships — and making your company feel buttoned-up at the finish line.
Durham Designs - Homeowner Floor Care Guide
Floor care guide
Durham • Homeowner resource
Floor Care Guide — helping customers love their floors for years.
After the job is complete, homeowners get a simple, clear guide on how to look after their new hardwood floors. It explains cleaning, maintenance, and what to avoid — so the floor lasts and the finish isn’t damaged by bad products or habits.
  • Given to every homeowner once the project is complete.
  • Explains proper cleaning and realistic expectations in plain English.
  • Positions Durham as a long-term partner — not just the installer.
Great for: reducing callbacks, preventing damage, and making customers feel taken care of long after the invoice is paid.
Digital brochures

Printed pieces that sell online and across the table.

These are letter-size, print-ready pages built in WordPress (Elementor + HTML/CSS). They work as blog posts, email attachments, and “leave-behind” materials that make your service feel established.

Guide

What Affects Website Pricing

A one-page breakdown that explains why pricing varies—without sounding salesy. It handles objections before they form and makes your quote feel more professional.

  • Clarifies scope, content, and complexity in plain language.
  • Sets expectations so prospects compare apples-to-apples.
  • Perfect to send before you deliver a proposal.
Open brochure

Case study

Blue Collar Contracting — Case Study

A clean, letter-size case study that shows your process and outputs in a format prospects can skim fast. This is the “proof piece” you send when someone asks, “What have you done?”

  • Shows deliverables (photos, structure, integrations) without fluff.
  • Builds trust faster than a long sales page.
  • Easy to print, attach, or share as a link.
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